Let’s talk about follow-up—the part of the sales process that makes so many of us squirm.
We want to be persistent.
But not annoying.
Helpful.
But not hovering.
Grateful.
But not groveling.
So what’s the secret to following up without feeling pushy?
One of my favorite ways: a handwritten note.
It’s simple. Personal. Intentional.
And most importantly—it’s a gesture that puts relationship above agenda.
I recently had a lovely meeting with a woman who’s trusting us with a large project. During our chat, she mentioned in passing two local bookstores near her home in New York. After the meeting, we sent her a handwritten thank-you card (signed by the team) along with a small gift card to one of those shops.
Not to close a deal. She had already said yes. But to follow up in a way that said: We see you. We appreciate you. And we don’t take your time for granted.
A handwritten note might cost just a few dollars—but it costs you something far more meaningful: time.
And that’s why it makes such a lasting impact.
We’ll be diving deeper into creative follow-up strategies like this at the next Shatter Lounge meetup on Tuesday, August 5th—and I can’t wait to hear what ideas you’re already using (and what’s working).In the meantime, maybe this is your nudge to grab a pen, pick a card, and say: Hey, I think you’re pretty great.
P.S. Not in the Lounge yet? Come on in—we saved you a seat, a strategy, and the kind of energy that lifts you higher. |
