I spent years in sales learning ‘traditional’ sales methods and struggling with tactics that didn’t sit right with me and my values.
The pressure, the scripts, the manipulation—none of it worked the way they said it would. And none of it felt good.
When I let go of the ‘close at all costs’ mindset and started listening to my intuition, everything changed.
My human-centered approach is about:
• Presence over pressure
• Self-awareness over scripts
• Connection over control
• Confidence built from the inside out
Above all, I strive to shape good humans. Good people are natural attractors; effortlessly more effective at sales, leadership, and building trust through real connection.
In addition to my work with Shatter, I continue to hone my own leadership skills and share my strategies as Sales Director at a mission-driven organization.
Whether I’m speaking to junior sales teams or leaders of organizations, my message remains the same: when we grow the human behind the role, everything else grows with it.
Join me on my mission to revolutionize and humanize the sales industry.
Account Executive, SSR Total IT
Emma Bast