Why Your Prospects Are Stalling

Ever wonder why some prospects stall out and never move forward?

It’s not always about price, timing, or competition.
Sometimes, it’s because we’re treating every prospect the same—expecting them all to be ready for the next step at the same pace.

But here’s the truth: when you figure out where a prospect is in the relationship and tailor your actions to meet them there, the sale moves forward more naturally—and with a lot less stress.

I like to picture it like walking through a city:
🏙 Strangers you pass on the street.
🏠 Acquaintances you nod to at the coffee shop.
🏡 Friends you grab coffee with.
❤️ Best friends you hug and invite to lunch.

You wouldn’t interact with each of them the same way—and you shouldn’t with prospects either.

Here’s how to move them forward without forcing it:
➡️ Stranger → Acquaintance: Connect on LinkedIn.
➡️ Acquaintance → Friend: Send a message inviting them to join your email list.
➡️ Friend → Best Friend (Client): Invite them to an event, offer a free consultation, or share a resource that directly solves one of their challenges.

The goal isn’t to turn every stranger into a best friend overnight. It’s to take small, consistent actions that build trust—so when the timing is right, moving forward feels like the obvious next step for both of you.

So this week, take a look at your pipeline.
Identify where each prospect “lives” in your city—and meet them there. You’ll find the sales that felt stalled start moving again.

Because here’s the thing—sales isn’t about pushing people forward, it’s about walking alongside them until they’re ready to take the next step. When you approach it that way, you’ll never feel like you’re chasing… you’ll feel like you’re leading.