Strategy Gets You to the Door, Energy Gets You Through

You’ve crafted the perfect strategy. You’ve nailed down your product, identified your client’s needs, and created a compelling pitch. Well done—you’ve made it to the door. But here’s the thing: strategy alone doesn’t close the deal. The real magic happens when you walk through that door brimming with confidence, passion, and energy.

Let’s talk about why enthusiasm is just as important as strategy—and how it can make all the difference in your client interactions.

➡️ Strategy Gets You to the Door: Having the right strategy is essential. It’s how you understand your product, identify your client’s needs, and craft the pitch that opens doors. It shows you’ve done your homework and sets you up for that first interaction.

➡️ Energy Gets You Through It: Once you’re in the room, it’s your energy that seals the deal. Clients respond to passion. Over the years, I’ve had clients tell me time and again, “You’re obviously passionate about what you do.” And that’s because I don’t just sell a product—I believe in what I’m offering. Enthusiasm is contagious. When you’re excited, your client feels it, too.

➡️ Confidence and Passion Build Rapport: Energy isn’t just about being hyped up—it’s about creating a connection. When you walk into a room radiating confidence and warmth, you make clients feel understood and excited about the possibilities ahead. This rapport is what turns a good pitch into a great relationship.

➡️ Prepare Yourself for the Moment: Before your next big meeting, take a moment to get in the right mindset. Whether that means taking deep breaths, doing a quick stretch, or reminding yourself of your “why,” bring that abundant, positive energy with you. Remember, strategy got you to the door—but it’s your enthusiasm and conviction that will get you through it.

As you reflect this week, take an honest look at yourself. How passionate are you about what you’re selling right now? Is that passion coming through when you interact with clients and prospects? If not, it’s time to reconnect with your “why”—the reason you got into this field in the first place. Remind yourself of the value you provide and the lives you’re improving.

Strategy gets you to the door, but energy is what gets you through it—every time.